Friday, September 24, 2010
Studies show that the best consumer prospects for any retail business are those people who are already in the area for another reason. Those people who already live, work or shop close to your location are the ones that you can most easily (and profitably) turn into your customers.
Many businesses spend big bucks advertising in the Newspaper or on the Radio to reach people in neighboring towns, while neglecting those folks likely to drop in on their way home from work, or while shopping nearby.
Jantec Neon Products has the answer for you! Genuine Neon Signs give a visual SHOUT to anyone walking, driving, or cycling past your place of business. Tell your customers HERE WE ARE! THIS IS WHAT WE DO! WE’RE OPEN! WE WELCOME YOU and a myriad of other messages at a glance.
Best of all, this extremely effective and targeted advertising is much less expensive than other methods! For one small investment you can reach prospective customers 24 hours a day, 7 days a week for years!
Why wait? Put the Power of Neon to work for you right away! We offer hundreds of neon signs that are in stock for immediate shipment. Within days, a brand new neon sign can be beckoning new customers into your place of business 24/7, 7 days a week!
Monday, June 1, 2009
"A friend of my mine was the owner of a failing restaurant. He asked for advice, mentioning that he was down to his last $10,000. I told him; "Take your last $10,000 and first go out and buy an expensive Italian suit and then use the balance to purchase a Cadillac. Then, park that Cadillac in front of your restaurant and wear the suit to work every day.” That was all the advice given.
Months later we met again, and I asked how things were going. The response was that business was fabulous and the advice had worked wonders!"
The moral of this story is that Customers will Flock to Success, but will Avoid Failure.
Restaurant patrons will pass by a perfectly good restaurant that is not busy to stand in a long line at an obviously (at least in your eyes) inferior restaurant. Why? Because they want to be “where it’s at” or in other words, to be associated with or be a part of a successful establishment.
How does this affect you? Spend the next week observing the differences between busy establishments and ones that are obviously not busy. Is there something the busy ones are doing that you can implement at your business? Conversely, are there things about the non-busy establishments that remind you of your location? Can you change that? If you glean just one idea that you can implement at your location, it is worth your week’s effort.
Wednesday, June 27, 2007
- "It's not what you say, but how you say it. "
- "You never get a second chance to make a first impression."
- "Dress carefully, people will think you are what you advertise."
The classic Mom-ism's. Everyone's mother seemed to use the same phrases over and over. At 13 we were sure they were written in some outdated "Secret Mother's Handbook" and could not understand their logic. But as adults we begin to see the wisdom of Mom, both at home and in the business world.
In business, it is your storefront - complete with it's signage - that is often that "dressing" that gives people that all important first impression. For instance, your "OPEN" sign tells passers-by much more than the fact that you are "open". It can tell them........
- Your Clientele - the budget minded or exclusive.
- Your Store's Mood - Calm and Serene vs Exciting and New!
- Your Merchandise - Cheap Junk, or Quality Goods.
- Your Service Level - Super Fast Service, or Browse for Hours.
It is really quite amazing how one little word, presented in the right way can say all this and more about your business.
At Jantec Sign Group, we have made it our business to help you present that all important first impression! You will find "Marketing Tip" buttons throughout our web site ( http://www.jantecneon.com/ ) that will give you advice on how to select, or use our neon signs & other sign products. Or, better yet, call us today and ask for one of our Sign Consultants. They help dozens of businesses present their "first impression" every day and would be glad to help you with yours!
Thursday, March 29, 2007
Our mission here at Jantec is to help Store and Brand owners improve their image (and bottom line) through the use of quality Neon Signs and other Sign Products.
As someone who is passionate about this, it frustrates me to see both small independent storefronts and large corporations go to a "internet" sign (I am defining that as a sign made by someone who has no idea how to make a quality sign, but can put up a flashy web site and price a cheaply made product lower, then disappear only to reappear with a different name later and do it again).
Why would a Salon spend $100,000 on their location, then refuse to spend what amounts to one dinner out for quality on the most visible part of their investment - their storefront.
Here is an example. This is a good Nail Salon, but it has a "Cheap Sign". Note the double image created by the glare on the backing (we take the time to paint the backs of our letters so this will not happen). The transformer is imported and is failing after only months - making the "A" in Spa very dim (it is much more noticeable in real life than in the photo).
Money Saved - $40
Damage to their reputation and image - $$$ THOUSANDS $$$
What do you think? Let us know by writing us at firstname.lastname@example.org