Our mission here at Jantec is to help Store and Brand owners improve their image (and bottom line) through the use of quality Neon Signs and other Sign Products.
As someone who is passionate about this, it frustrates me to see both small independent storefronts and large corporations go to a "internet" sign (I am defining that as a sign made by someone who has no idea how to make a quality sign, but can put up a flashy web site and price a cheaply made product lower, then disappear only to reappear with a different name later and do it again).
Why would a Salon spend $100,000 on their location, then refuse to spend what amounts to one dinner out for quality on the most visible part of their investment - their storefront.
Here is an example. This is a good Nail Salon, but it has a "Cheap Sign". Note the double image created by the glare on the backing (we take the time to paint the backs of our letters so this will not happen). The transformer is imported and is failing after only months - making the "A" in Spa very dim (it is much more noticeable in real life than in the photo).They tried to promote their salon, but the result was to make themselves look bad (first impressions count for a lot!)
Money Saved - $40
Damage to their reputation and image - $$$ THOUSANDS $$$
What do you think? Let us know by writing us at blog@jantecneon.com
