First Impressions

• "It's not what you say, but how you say it. "
• "You never get a second chance to make a first impression."
• "Dress carefully, people will think you are what you advertise."

The classic Mom-ism's. Everyone's mother seemed to use the same phrases over and over. At 13 we were sure they were written in some outdated "Secret Mother's Handbook" and could not understand their logic. But as adults we begin to see the wisdom of Mom, both at home and in the business world.

In business, it is your storefront - complete with it's signage - that is often that "dressing" that gives people that all important first impression. For instance, your "OPEN" sign tells passers-by much more than the fact that you are "open". It can tell them........

• Your Clientele - the budget minded or exclusive.
• Your Store's Mood - Calm and Serene vs Exciting and New!
• Your Merchandise - Cheap Junk, or Quality Goods.
• Your Service Level - Super Fast Service, or Browse for Hours.

It is really quite amazing how one little word, presented in the right way can say all this and more about your business.

At Jantec Sign Group, we have made it our business to help you present that all important first impression! You will find "Marketing Tip" buttons throughout our web site ( http://www.jantecneon.com/ ) that will give you advice on how to select, or use our neon signs & other sign products. Or, better yet, call us today and ask for one of our Sign Consultants. They help dozens of businesses present their "first impression" every day and would be glad to help you with yours!